Regen Health Quiz

Regen Health came to Centis with a unique problem - their Facebook account has been restricted and they relied on Google ads to generate sales. After many days of battling with Facebook, we managed to provide them with a new BM and Facebook ad account and started running ads. We created a quiz where we guided the users to find out more about themselves - the quiz was all around the brain. We included questions like "Do you feel tired in the morning" or "How energetic do you feel from 1 to 5" and more. Based on answers, we could direct people to three different products - Regen's Brain supplement for enhanced focus, Calm supplement to ease a racing brain or Sleep supplement for those indicating that there were unable to sleep peacefully. We also added personalisation so that each question had the name of the response. We also asked about age and gender and most importantly, we asked if the quiz taker has used supplements or not before. This allows Regen to identify which supplement is competing with/against and monitor their competition. The quiz started running on 15th September 2022, and generates a constant 20 leads per day, at $33 daily ad budget, which means each lead costs $0.60. All leads are added to a remarketing audience and a Klaviyo email sequence of 8 emails which are:

• Welcoming email
• A question from the Founder
• Regen's health values and mission
• Supplement's benefits
• Discount announcement
• Reviews from happy customers
• Discount reminder
• Final discount day