Pup Science Quiz

Pup Science is a supplement company aimed at helping dogs with their joint pain. Owned by the same person who owns Regen health, this is the second quiz we were tasked to do.

Due to the nature of the quiz, we ask more questions than usual which leads users to spend more time on the quiz. We start by gating the quiz with an email, and then we asked questions that personalised the experience - i.e. the dog's name, weight, age bracket and more.

At the end of the quiz, we redirected customers to either the main product (which is a supplement for joint pain) or two different pages where we explain what to do and tips to keep the dog more comfortable.

The quiz was launched on 8th September 2022, and so far it has generated 3.205 views of the landing page, 1,245 partial submissions and 125 completed ones. Partial submissions mean that customers left without seeing the result at some point.

The Facebook ad cost $20/per day and generated around 25 leads per day, which means the actual cost fluctuated between $1.17 to $0.80. Unfortunately, the owner requested to stop the quiz after 25 days.

All leads were added to a remarketing audience and then were imported directly to Klaviyo, which sends a 12-day-long email sequence, presenting an offer at the end.